Packaging the Presidency A History and Criticism of Presidential Campaign Advertising 3rd Edition Oxford University Press 1996

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This is a near fine (almost like new) trade paperback. 1996 Oxford University Press. This copy is crisp and clean inside and out. The pages are still crisp, clean and free of markings. The binding is tight and straight, NO creasing along spine. the cover is clean and still mostly shiny with only very light shelf wear at corner edges.
Trade paperback, 5.5" x 8" with 578 pages.

In this third edition, Kathleen Hall Jamieson expands her authoritative analysis of political advertising, looking at the media campaigns of American presidents from the early days of the republic to the successful campaign of Bill Clinton in 1992. The book convincingly demonstrates the successful "packaging" of a president is complex, and far from automatic.

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